How it works

How The Media Source works

The Media Source helps journalists find trusted property, mortgage and finance professionals, while giving industry experts a structured way to discover and respond to relevant media opportunities.

For journalists

Publish requests and find sources

  1. 01

    Create a verified journalist profile

    Register your credentials so responders can see who they are speaking to. Verification checks are carried out before your account is activated.

  2. 02

    Search the expert directory or publish a media request

    Browse profiles by profession, sector and topic, or publish a request describing what you need, your angle and your deadline.

  3. 03

    Receive private responses from relevant professionals

    Responses arrive in your dashboard and are visible only to you. Other experts cannot see who else has responded or read their submissions.

  4. 04

    Contact and select sources independently

    Shortlist, follow up and decide which sources to use. Editorial decisions remain entirely yours.

Responses to your media request are visible only to you. Other experts cannot see who else has responded or read their submissions.

For industry experts

Be discoverable and respond to opportunities

  1. 01

    Request an invitation and complete your professional profile

    Tell us about your role, employer and areas of expertise. Applications are reviewed manually before access is granted.

  2. 02

    Select relevant sectors, professions and topics

    Your selections shape which media requests are surfaced to you and how journalists find you in the directory.

  3. 03

    Browse or receive matched media requests

    See open requests in your areas of expertise and be notified when new ones are published.

  4. 04

    Submit concise expert responses before the deadline

    Provide clear, relevant commentary. Late submissions cannot be considered by the journalist.

  5. 05

    Build a credible public media profile

    Approved profile fields form your public presence in the directory. Being listed does not guarantee journalist contact or press coverage.

A profile on The Media Source does not guarantee publication, quotation or contact from a journalist.

For organisations & PR teams

Represent your firm with editorial standards

Organisation profiles
A single public dossier for your firm, covering positioning, sectors and named contacts where appropriate.
Approved spokespersons
Nominate individuals who may speak on behalf of the organisation. Spokespersons must complete their own professional profile.
Press release submission
Submit announcements through the editorial workflow. Embargoes are honoured server-side until release.
Commentary submission
Contribute topical expert commentary that can be grouped with related market reactions.
Profile ownership
Ownership of the organisation profile sits with a verified representative and can be transferred through moderator review.
Multiple users, where supported
Additional colleagues can be invited to contribute under the organisation, subject to role and permission checks.
Moderation and editorial standards
All submitted content is reviewed against editorial standards before it is published.

Trust

What verification means

Verified means The Media Source has checked the individual's professional identity and their association with the role or organisation shown on their profile. It is not an endorsement of their opinions, qualifications, products or services.

Verification is applied per person and per organisation, and reflects checks carried out at a point in time. It may be reviewed again if a member's role, employer or professional standing changes.

Privacy

How responses are protected

  • Responses to a media request are private to the journalist who published it.
  • Other experts cannot see who else has responded, or read their submissions.
  • Public profiles contain only fields that a member has chosen to publish.
  • Private contact information is not exposed on public pages, and messages are relayed through a rate-limited proxy.
  • Journalists remain responsible for their own editorial decisions and any onward use of the material they receive.

Standards

Moderation and editorial standards

  • Requests, responses and submissions may be reviewed by moderators before or after publication.
  • Misleading, unlawful or inappropriate material may be removed and repeat breaches may lead to account suspension.
  • Promotional content must meet editorial standards for accuracy, relevance and disclosure.
  • Fake identities, misrepresented affiliations and impersonation are prohibited.
  • Demo content used during the private alpha is labelled so it is not mistaken for live editorial material.

FAQ

Frequently asked questions

Is The Media Source free?

Pricing and access arrangements may change during alpha. Any applicable costs will be shown clearly before commitment.

Who can join?

Working journalists and editors, UK mortgage, property and finance professionals, and PR or communications teams representing organisations in those sectors.

What does verified mean?

Verified means The Media Source has checked the individual's professional identity and their association with the role or organisation shown on their profile. It is not an endorsement of their opinions, qualifications, products or services.

Are responses private?

Yes. Responses to a media request are visible only to the journalist who published it. Other experts cannot see who else has responded or read their submissions.

Can I guarantee press coverage?

No. Being listed or responding to a request does not guarantee publication, quotation or contact from a journalist. Editorial decisions rest with the journalist.

Can organisations have multiple representatives?

Where supported, organisations can invite additional colleagues as contributors or approved spokespersons, subject to role checks.

What happens after a deadline?

Once a request's deadline has passed it is closed to new responses and no longer shown as open. The journalist retains access to responses already received.

How are press releases reviewed?

Submissions are checked against editorial standards for accuracy, relevance and compliance. Embargoed releases remain hidden until the embargo lifts.

How do I report a concern?

Every profile, request and piece of content includes a report option, and you can also contact the editorial team from the Contact page.

How long does account approval take?

Applications are reviewed manually. We aim to respond as soon as reasonably possible and will contact you if we need more information.

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