How it works
How The Media Source works
The Media Source helps journalists find trusted property, mortgage and finance professionals, while giving industry experts a structured way to discover and respond to relevant media opportunities.
For journalists
Publish requests and find sources
01
Create a verified journalist profile
Register your credentials so responders can see who they are speaking to. Verification checks are carried out before your account is activated.
02
Search the expert directory or publish a media request
Browse profiles by profession, sector and topic, or publish a request describing what you need, your angle and your deadline.
03
Receive private responses from relevant professionals
Responses arrive in your dashboard and are visible only to you. Other experts cannot see who else has responded or read their submissions.
04
Contact and select sources independently
Shortlist, follow up and decide which sources to use. Editorial decisions remain entirely yours.
Responses to your media request are visible only to you. Other experts cannot see who else has responded or read their submissions.
For industry experts
Be discoverable and respond to opportunities
01
Request an invitation and complete your professional profile
Tell us about your role, employer and areas of expertise. Applications are reviewed manually before access is granted.
02
Select relevant sectors, professions and topics
Your selections shape which media requests are surfaced to you and how journalists find you in the directory.
03
Browse or receive matched media requests
See open requests in your areas of expertise and be notified when new ones are published.
04
Submit concise expert responses before the deadline
Provide clear, relevant commentary. Late submissions cannot be considered by the journalist.
05
Build a credible public media profile
Approved profile fields form your public presence in the directory. Being listed does not guarantee journalist contact or press coverage.
A profile on The Media Source does not guarantee publication, quotation or contact from a journalist.
For organisations & PR teams
Represent your firm with editorial standards
- Organisation profiles
- A single public dossier for your firm, covering positioning, sectors and named contacts where appropriate.
- Approved spokespersons
- Nominate individuals who may speak on behalf of the organisation. Spokespersons must complete their own professional profile.
- Press release submission
- Submit announcements through the editorial workflow. Embargoes are honoured server-side until release.
- Commentary submission
- Contribute topical expert commentary that can be grouped with related market reactions.
- Profile ownership
- Ownership of the organisation profile sits with a verified representative and can be transferred through moderator review.
- Multiple users, where supported
- Additional colleagues can be invited to contribute under the organisation, subject to role and permission checks.
- Moderation and editorial standards
- All submitted content is reviewed against editorial standards before it is published.
Trust
What verification means
Verified means The Media Source has checked the individual's professional identity and their association with the role or organisation shown on their profile. It is not an endorsement of their opinions, qualifications, products or services.
Verification is applied per person and per organisation, and reflects checks carried out at a point in time. It may be reviewed again if a member's role, employer or professional standing changes.
Privacy
How responses are protected
- Responses to a media request are private to the journalist who published it.
- Other experts cannot see who else has responded, or read their submissions.
- Public profiles contain only fields that a member has chosen to publish.
- Private contact information is not exposed on public pages, and messages are relayed through a rate-limited proxy.
- Journalists remain responsible for their own editorial decisions and any onward use of the material they receive.
Standards
Moderation and editorial standards
- Requests, responses and submissions may be reviewed by moderators before or after publication.
- Misleading, unlawful or inappropriate material may be removed and repeat breaches may lead to account suspension.
- Promotional content must meet editorial standards for accuracy, relevance and disclosure.
- Fake identities, misrepresented affiliations and impersonation are prohibited.
- Demo content used during the private alpha is labelled so it is not mistaken for live editorial material.
FAQ
Frequently asked questions
Is The Media Source free?
Pricing and access arrangements may change during alpha. Any applicable costs will be shown clearly before commitment.
Who can join?
Working journalists and editors, UK mortgage, property and finance professionals, and PR or communications teams representing organisations in those sectors.
What does verified mean?
Verified means The Media Source has checked the individual's professional identity and their association with the role or organisation shown on their profile. It is not an endorsement of their opinions, qualifications, products or services.
Are responses private?
Yes. Responses to a media request are visible only to the journalist who published it. Other experts cannot see who else has responded or read their submissions.
Can I guarantee press coverage?
No. Being listed or responding to a request does not guarantee publication, quotation or contact from a journalist. Editorial decisions rest with the journalist.
Can organisations have multiple representatives?
Where supported, organisations can invite additional colleagues as contributors or approved spokespersons, subject to role checks.
What happens after a deadline?
Once a request's deadline has passed it is closed to new responses and no longer shown as open. The journalist retains access to responses already received.
How are press releases reviewed?
Submissions are checked against editorial standards for accuracy, relevance and compliance. Embargoed releases remain hidden until the embargo lifts.
How do I report a concern?
Every profile, request and piece of content includes a report option, and you can also contact the editorial team from the Contact page.
How long does account approval take?
Applications are reviewed manually. We aim to respond as soon as reasonably possible and will contact you if we need more information.